1. BRAND OBJECTIVE
Montanas BBQ & Bar is looking to reposition the brand amongst its competitors. Truly aiming to be known as a great place to hang out and spend time with your family, friends or partner. EQs lead the influencer marketing program for Montana's and ran targeted campaigns within that program depending on the time of year/messaging. Below is a snap for of two recent campaigns within the program.

120+

Posts

22

Influencers Hired

6.8%

Campaign Engagement Rate

1.8M

Reach

2. EQREATIVE STRATEGY
Our EQreative team worked to align key themes that would hit on Montana's BBQ and Bar's overall objective. During key sports periods, our campaign was named "Bring back the viewing party." All influencer content was to align with that messaging and feature sports-adjacent content while dining in the restaurant. As patio season kicked off, our theme was "BBQ and Chill," also playing on a key brand word from Montana's BBQ & Bar. The content there was looking to drive consumers to Montana's patios to enjoy their daily deals and delicious drinks menu to "chill" during the summer months.
3. TALENT STRATEGY
EQ needed to secure talent from across the country as Montana's BBQ & Grill is a national restaurant. With the budget in mind, we knew we needed to focus on key territories over others, and the brand had more presence in certain areas. With a total of 22 creators secured from coast to coast, we aimed to find creators with a 3% engagement rate and secure all talent with whitelisting and boosting capabilities, and we did! Having content go out across IG and TikTok, we secured talent across those platforms and curated personas to hit each campaign's theme. For the "bring back the viewing party" campaign, personas focused on "sports creators, "couples," and "families with young kids." For the "BBQ & Chill" campaign, we focused on "lifestyle creators" and "family."

Content: "Bring back the viewing party"

CONTENT: "bbq and chill"

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about eq

EQ is North America’s #1 creative influencer marketing agency responsible for curating some of the world’s first-of-their-kind brand collaborations, partnerships and content! Leading brands leverage us to enable their business to grow their digital footprint to turn online engagement into online/offline purchasing action.

EQ’s mission is driven by growth and will to win mentality. We started as a 1-person firm enabling businesses with sales and marketing expertise to grow their businesses and tee up their sales and marketing teams. Grit, determination and hard work provided our massive pivot (and blow-up) during the pandemic to lean into a more digital lens with our brand partners. Leveraging relationships and creating an ecosystem for business-minded people, we curated a unique intersection for brands, influencers and athletes to meet and collab.

 

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