BRAND OBJECTIVE
Mary Brown's Chicken wanted to take its online presence to the next level by launching a new Youtube Strategy! Mary Browns has always valued community and music. They tasked EQ with bringing the two together to produce a groundbreaking content strategy.
Canadian DJ's Highlighted
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Exclusive Long-form Youtube Videos
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Exclusive Behind The Scenes Videos
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Instagram Stories
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EQREATIVE STRATEGY
EQ's team curated a first-of-its-kind concept called "Tasty Mix." The 10-part YouTube series aimed to generate content hitting on community and music. The series would be exclusive to Mary Brown's YouTube, driving back consumers to watch the content. Given Mary Brown's close connection with music and community, we knew spotlighting DJs in Canada and showcasing their mixes would propel brand awareness from coast to coast to coast.
TALENT STRATEGY
EQ plugged one of Canada's top DJs, DJ Charlie B, to bring the Tasty Mix to life. As someone who embodies community, Charlie B was the perfect choice to spotlight the distinct sounds of emerging Canadian DJs. Charlie B's involvement in the series was paramount, from selecting participating DJs to recording and promoting their mixes on his digital channels. Together, Charlie B and Mary Brown's Chicken are proud to celebrate the talent and diversity of the Canadian music scene.
More Tasty Mix Content!

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about eq

EQ is North America’s #1 creative influencer marketing agency responsible for curating some of the world’s first-of-their-kind brand collaborations, partnerships and content! Leading brands leverage us to enable their business to grow their digital footprint to turn online engagement into online/offline purchasing action.

EQ’s mission is driven by growth and will to win mentality. We started as a 1-person firm enabling businesses with sales and marketing expertise to grow their businesses and tee up their sales and marketing teams. Grit, determination and hard work provided our massive pivot (and blow-up) during the pandemic to lean into a more digital lens with our brand partners. Leveraging relationships and creating an ecosystem for business-minded people, we curated a unique intersection for brands, influencers and athletes to meet and collab.

 

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