1. BRAND OBJECTIVE
Fat Bastard Burrito was looking to increase brand awareness and promote its insane National Burrito Day deal which offered customers the famous Big Burrito and Jarrito Bottle for just $6 and drive people to Fat Bastard Burrito stores to purchase the National Burrito Day Deal. 

4

Pieces of Content

1M

Views

3%

Campaign Engagement Rate

1.68K

Saves

2. EQREATIVE STRATEGY
EQ managed the end-to-end process of this campaign by identifying the creators with an authentic content style. The strategy was to combine creators with vastly different styles so they could promote National Burrito Day deal through various lenses such as The Twin Prank by Even out Twins, The family day out by Chantel, Late night meal Mukbang by K Showtime and the Date with the Hockey Player Skit by Aiden Dale.
Not 1 piece of content looks alike! That's the beauty of our approach.

Check out the saves # on this campaign, pretty impressive!
3. TALENT STRATEGY
EQ facilitated this campaign by selecting four very different creators with different styles of content and highly engaged audiences. The goal was to leverage these creators' highly engaged TikTok audience, who also fall within Fat Bastard Burrito's core target audience. EQ maximized the campaign's impact through our strategic approach, generating authentic and organic content that seamlessly integrated the brand into the creators' narratives, resulting in a captivating and powerful campaign.

National burrito day content

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about eq

EQ is North America’s #1 creative influencer marketing agency responsible for curating some of the world’s first-of-their-kind brand collaborations, partnerships and content! Leading brands leverage us to enable their business to grow their digital footprint to turn online engagement into online/offline purchasing action.

EQ’s mission is driven by growth and will to win mentality. We started as a 1-person firm enabling businesses with sales and marketing expertise to grow their businesses and tee up their sales and marketing teams. Grit, determination and hard work provided our massive pivot (and blow-up) during the pandemic to lean into a more digital lens with our brand partners. Leveraging relationships and creating an ecosystem for business-minded people, we curated a unique intersection for brands, influencers and athletes to meet and collab.

 

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